Absurdist Style

This advertisement stands out by using absurdist humor. McDonald’s effectively demonstrates how to approach their market with creative execution and strategic messaging.

The primary goal was to engage the audience through visual storytelling, leveraging using absurdist humor to create a memorable and impactful message that resonates with viewers.

This piece excels because it perfectly balances creativity with clear messaging. The absurdism approach creates immediate impact while maintaining brand consistency and effectively communicating the core message.